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"If I can't picture it, I can't understand it."

Updated: Oct 19, 2018

We live in a world of moving pictures. How we choose to use them is more important than ever.

Imagery is fundamental to the process of thinking. Albert Einstein, whose theories of relativity helped explain our universe, used imagery as the base for his mental processing and problem solving, and he summarized the importance of imagery best when he said,

"If I can't picture it, I can't understand it."

We couldn’t agree more! And like Albert, we believe in the power of pictures to instantly convey sometimes complex or even simple marketing message with speed and intuitive understanding.

Visual recognition is important in reaching audiences. Here’s why: In the first seconds a person views a message — even before reading a word — it’s the images and creative design that hold the power to connect. It’s the images that make a viewer decide to read a single word.

MMAD Scientists creative team understands the importance of visual design, meaningful icons and brand awareness. To ensure steady brand growth and recognition, creative requires a trained creative services group to deliver.

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