You don't need crazy hair
to be a MMAD Scientist.
MMAD Scientists believe that companies thrive when there is a commitment to courageous communication to achieving innovative and sound business initiatives by means of easily recognizable and measurable objectives. We draw experience from award-winning business initiatives that stand out in promoting Consumer Products, Financial Services, Fitness, Health and Wellness, Entertainment, Media, Medical, Technology, Retail and more.
Reliable strategic market and consumer data are essential for effective branding, marketing, advertising and digital campaigns. MMAD Scientists has a great deal of experience in facilitating our client’s research needs. We understand the value of qualitative and quantitative research, as well as the role of primary versus secondary. We are aware that standard agency practices can fall short with certain sub-segments of consumers, and several types may need to be used, depending on the needs of the client and the nature of the project.
MMAD Scientists are right and left brain. As a Strategic and Creative Brand Marketing Group specializing in brand development, advertising, interactive and other forms of communication, we deliver strong, strategic methodology that translates into effective, results-oriented campaigns. We provide insight into the marketplace, a proven track record, creativity, uniqueness, innovation and knowledge of branding and marketing dynamics.
MMAD Scientists are aware of the goals of your company and how those messages should be reflected in every creative execution. In the first seconds a person views a promotion — even before reading a word — it’s the images and message that hold the power to connect. MMAD Scientists understands the importance of marrying visual design and the power of words to ensure the appropriate call to action.
Here is a list of several clients past and present who have honored us with the opportunity to create effective and memorable work and proven that it is good to go MMAD.
WHO WE ARE
CO-FOUNDER/EXECUTIVE CONTENT DIRECTOR/PRODUCER
A graduate of the School of Visual Arts with a BFA in Media Arts, Bill worked as a Art Director for major Ad Agencies where his understanding of how to meet marketing goals through creative problem solving was proven to be effective for a wide variety of products, services, health and lifestyle brands.
Later in his career as a Writer/Producer and Creative Director of On-Air Promotion, Bill applied his love for visual storytelling to the cable and broadcast industry. From MTV to TBS and the Fox Kids Network, he created successful brand identities and image campaigns which launched and popularized a wide variety of popular programing.
Today those skills have proven to be invaluable in the ever changing digital landscape of new media networks where he consulted as a Senior Brand Strategist and Director of Content Development for companies like Smart City Media and Do It Knowledgeably® Productions.
Bruce is an award-winning Advertising, Direct Marketing and Interactive Creative Director with proven successes throughout a wide variety of industries, covering numerous products and services.
He started his career over 20 years ago at Ogilvy & Mather and his pedigree includes stints at Y&R, Grey Advertising, JWT, and TBWA's Japanese affiliate K&L.
His past clients include American Express, AT&T, Baccarat, Boston Scientific, Citibank, GSK, Honda, IBM, Microsoft, Nikon, Novartis, Sports Illustrated, Sterling Vineyards, Terumo, Wells Fargo, Verizon, as well as several start-up ventures.
“In a mad world only the mad are sane.”
- Akira Kurosawa.
QUOTES WE LIKE
“Follow your inner moonlight, don’t hide the madness.”
- Allen Ginsberg
“If I am mad, it is mercy! May the gods pity the man who in his callousness can remain sane to the hideous end!”
- H.P. Lovecraft
“No great mind has ever existed without a touch of madness.”
“Everybody's youth is a dream, a form of chemical madness.”
- F. Scott Fitzgerald
“It is only through mystery and madness that the soul is revealed” - Thomas Moore
Madness is a special form of the spirit and clings to all teachings and philosophies - C.G. Jung